Venue: Scottish Enterprise Glasgow, 50 Waterloo Street, Glasgow

Presentation by Michael Mason, Director of Neemco

Neemco is an independent dynamic Scottish company dedicated to the development of safe, effective and environmentally friendly products based upon extracts from the Neem tree (Azadirachtca indica). All products are firmly based on scientific research in collaboration with institutions such as the University of Glasgow, University of Edinburgh and the Scottish Agricultural College.

In addition to its core research base NeemCo has launched a range of products under its own brand names in addition to supplying major retailers with own brands. The current product range includes: - A herbal insect repellent (which extensive trials have shown really works against Scottish midges!) - A head lice treatment that is like a normal shampoo and is safe to use - A multi-acting skin cream (useful if you didn't use insect repellent!) - A range of equine health products.

Sandwich Lunch

12 noon

Marketing Your Products to the High Street

12.30 -1.30pm

• What is the science behind the products?
• Having researched a wide range of potential products in a number of different markets, how did we decide which ones to proceed with?
• How did we protect our IPR?
• Routes to market
• What were / are the barriers to getting products into the market?
• The choices: gaining full approvals / selling stuff and saying nothing / making no claims to stay under the parapet
• The benefits of joint ventures in product development and marketing
• Competitors / PEEST (political, environmental, economic, social, and technological) threats and opportunities)
• What we wish we'd known before we started
• Where we are going

Question and Answer Session/Networking

1.30 - 2pm