Sandwich lunch

12 noon

Pricing Management for Life Science Companies

12.30 - 1.30 pm

In the life science industry, there are three critical stages of the business where pricing issues should be addressed: at start-up (or new product introduction) when value pricing should be applied; later, when

numerous commodities require pricing management; and when considering price rationalisation in export markets (especially Europe). Although these issues appear daunting, there are simple, proven techniques to approaching pricing management with confidence and maximising company profits. Jim Greaves, Co-Director of Axia Value Solutions, a specialist pricing consultancy based in Glasgow, will take you through these techniques step by step. Jim has over 20 years experience in the life science industry.

Question and Answer Session

1.30 - 2 pm